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During a business trip from Stefan and me in the beautiful south of France we go to eat dinner. Here starts the journey that takes us to ELIAH.

We are sitting in a small restaurant in the idyllic Montpellier and the summer is just beginning. After eating our thoughts and we come to the topic consumer products. We discuss about meaningful products, less meaningful products, their development, well-known success stories and the less beautiful stories and our own ideas on the subject. On this evening it is not yet known to us that this would be the birth time of a new

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